SEO Training

Want to be easily found in Google? Of course!

Did you know that more than 80% of Internet users say that search engine search is the best way to find websites? So there are opportunities, also for you! Do you want to get higher in Google? With our SEO training you get all kinds of SEO tips. You will not only get theory, but also practice. You start working with your website immediately.

SEO training

Several things are discussed in our SEO training:

Which keywords do I use and what does my target group search for?
How do I write attractive texts for my target group that are also easy to find in the search engines?
Which technical matters are important for search engines?
Link building: what is it and why is it so important?
Which tools are useful with SEO?
What is Google Analytics and how can I use it for your website?

  • Which keywords do I use and what does my target group search for?
  • How do I write attractive texts for my target group that are also easy to find in the search engines?
  • Which technical matters are important for search engines?
  • Link building: what is it and why is it so important?
  • Which tools are useful with SEO?
  • What is Google Analytics and how can I use it for your website?

You will receive many SEO tips during our SEO training. Of course we make tailor-made training, because it concerns your website. During the SEO training we go through the entire website and we immediately start optimizing your website.

How To Restrain From Creating Controversy While Blogging On Controversial Issues?

Controversies are a favorite tool for bloggers to attract readers. The beauty of controversy is that there are always enough people, or readers, either in favor of it or dead against it. This assures the blogger a guaranteed readership. Many bloggers also want to capitalize on the power of controversies to drive traffic to their site so that readers can then stay on to see the rest of what they blog about.

While controversies seem to show up on every blogging 101s, not many seem to offer a way out of what comes with controversial blogging, i.e., more controversy, focused on you. You might enjoy being a controversial blogger, but it comes with a heavy downside, unpopularity, risk of legal action against you, and of course, public hatred that can take many unpleasant forms. Here are some ways that you can write about controversial topics with getting into a controversy yourself.

1. Get Your Facts Right

This journalistic dictum to do maximum research on a topic applies especially to controversial blogging. If you are found to have based your writing on incorrect factual data, you run the risk of losing the trust of your readers. This can be the most damaging thing that can ever happen to a blogger. Make sure you get your facts right. Give credit to your sources wherever appropriate so that your readers get to see the validity of your sources. Some bloggers make the mistake of misrepresenting data just in order to make the story more appealing and, well, controversial. In the end, they pay the price for it by losing readership and good quality back links.

2. Don’t Use Your Blog to Settle Personal Scores

Your blog is your forum for speaking to the public. This power and authority come with a huge amount of responsibility. Do not misuse this to settle your personal grudges. It is common to see bloggers vent their personal frustration with people, concepts and institutions on their blog. Not only does it cut a sorry figure, but many readers choose to stay out of such personal spats, and usually for good. In other words, while this might get your kitchen squabble the attention of more than just your neighbors, it might also mean that you lose a good chunk of your regular readership.

3. A Spoonful of Sugar Helps the Medicine Go Down

A critical point to remember when blogging about controversial issues is that the topic is very sensitive to a lot of people who may read your post, especially those who do not agree with your view. The purpose of blogging is not to hurt people. Temper your post with humor so that you can put your point across without being hurtful. Keep in mind the distinction between humor and ridicule or sarcasm. Being able to communicate a point of view in a humorous way; demands that you keep all intent to hurt the target of the humor out of your writing. If you cannot do it, keep away from it. (A sarcastic closure to this point would have been – Unless your intent is to hurt, that is.)

4. Use Others’ Hindsight as Your Foresight

The most common digital media regret that people have hit ‘publish’ or ‘send’ button too soon. When you are writing about a controversial topic, it is most likely that you will have awakened some pretty potent emotions within yourself. It is the nature of strong emotions to make you write or say things that you might regret later. If you think you have just finished writing the most powerful post on a controversial subject, save a draft and take a long break – overnight, if possible. You will almost certainly find yourself wanting to turn the post down when you look at it in the light of a new day.

5. Fight for What You Truly Believe Is Worth Fighting For

There is a trend among some bloggers to write about controversial subjects just because they are controversial. While it may generate spurts of traffic while the controversy is fresh, this style of flavor-of-the-month blogging usually attracts a fickle readership. People respect a blogger with a point of view. However, they might not be attracted to a chronic complainer who just looks for the next big controversial opportunity to emerge. Keep in mind that you are trying to build up a following of serious readers who respect you for what you stand for. Stand up for things that you truly believe are worth fighting for.

The formula to avoid controversy on blogging about controversial topics is pretty basic. Get your facts right. Keep your fight fair. Temper your tone with kindness and humor. Don’t settle personal scores through your writing. Don’t fight for what is not worth fighting for. At the end of the day, blogging is often controversial. All blog posts offer an opinion, and where there is an opinion, there is bound to be a difference of opinion too.

There is a price to pay for everything, and you cannot please everyone, no matter what you do. As long as you stick to your values and play fair, you will be able to rise above the hostility and negativities that your posts may generate, and rest in the knowledge that you have done your bit to make this world a better place.